|
|
Direct Flower Importers was created for you, BY one of
you!
|
Hi, my name is Bobby
Johnson. I am a partner and President of Direct Flower Importers,
Inc. My business partners and I share a combined 30 years of
experience as florists and local wholesalers. We know this industry
inside and out and we love what we (and you) do!
In recent years, we
have become downright dismayed at the state of our industry. Some
may even say it is in crisis. We see the writing on the
wall:
The Problem(s):
Between the endless fees and penalties charged by retail floral
sites, and the merciless markups, rampant spoilage and short shelf-life of
your inventory because of the slow moving Miami floral distribution
complex (aka. open market), florists and local wholesalers struggle to
survive and an uncountable number have already shut off their coolers for
the last time. |
Bobby
Johnson |
- Endless Retail Site Fees and Penalties It seems
like each new day brings another new fee or penalty from the big retail
sites. What once seemed like a great way to increase business is
now slowly bleeding florists dry.
- Merciless Markups The Miami floral distribution
complex is vast. Through this archaic system, your flowers
typically go from the farm, to brokers, to consolidators, to cargo
companies, THEN the Miami market, then multiple sales channels and
FINALLY to your storefront. Your flowers get marked up at each
stop along the way. As you can see, there is a LOT of stops!
Each new markup is your profit going to someone else.
- Rampant Spoilage & Short Inventory Shelf-life
Ever wonder why when you get your roses, they only last two
days? Each of those stops along your flowers' route to your store
involves moving them in and out of coolers, continually breaking the
“cool chain”, increasing the chance of spoilage and deteriorating the
integrity of the flowers. Each step also extends the time to
destination for your flowers. Each extra day the process takes is
one less day that you have to sell your perishable inventory once you
receive it. The industry average time to destination (from being
cut, to arriving at your door) for your flowers is up to 2 weeks!
The Industry's Dirty Little Secret
The
majority of the flowers sold in the United States are imported from South
America through the Miami floral distribution complex. The
industry's dirty little secret is that virtually all wholesalers that
claim to be buying direct are in fact buying
“directly” from (the growers representative in) Miami, NOT the growers'
actual farm. The product has STILL been sitting in various Miami
warehouses waiting for you to purchase. Your flowers still go
through the Miami floral distribution complex.
Enough is
enough. You pay the price for all of this. It is the twenty
first century and we can do better. We created Direct Flower
Importers to do just that!
The DFI Solution
So what can you do
about it? How can you stay competitive with all this stacked against
you? Go direct to the actual source and get your flowers
FASTER, FRESHER,
CHEAPER!
We are Direct Flower Importers,
Inc. Our name says it all; we are your direct agent at the
grower. We are your source for Direct Flower Imports! Our sole
mission is to get the best flowers available to your door in as little
time and distance as possible while maintaining the integrity of your
perishable inventory.
With the Miami floral distribution
complex there is no accountability for your product as it moves from
cooler to cooler to cooler. With our service, you are able to track
your order every step of the way – from farm to your front door. We
are in control of your flowers throughout its entire journey. No
moving your perishables endlessly in and out of coolers. No sitting
in warehouses waiting to be sold.
Our flowers are cut from the
ground the day you purchase them and shipped DIRECTLY to you!
We
are proud to work with the best farms in Ecuador and Columbia. Our
growers have won virtually every award in the industry. We carry the
best names in the business. When you order, you will receive
your flowers in boxes with the grower's logo, not ours! Our growers
are accountable for their quality and if you aren't satisfied for any
reason, we are your representative at the farm looking out for your
interests. We will manage the issue to your satisfactory
completion. You will love our customer service!
Here's how DFI works:
Step
1: You sign your business up for our service
Step
2: Log in and select the flowers you want to
order
Step 3: Pay via credit card or check
Your
order is then submitted direct to the farm.
The farm labels the boxes with your address and the flowers are shipped
directly to your door step. That's it! No more wasting hours of your
valuable time on the computer with Flower auctions. No more worrying
whether your product will be spoiled when it arrives.
The DFI Difference
Our service ensures
that your perishable product is treated like a perishable product:
- Faster: Your order goes straight to the farm, the
flowers are cut and on their way directly to you in less than a
day. By avoiding the Miami floral distribution complex we reduce
your inventory's time to market by as much as one full week!
- Fresher: Our flowers not only get to market up to
one week faster, the cool chain is maintained by one company – ensuring
the integrity of your product. This ensures that you'll have the
freshest flowers around and your inventory will last up to twice as long
as it does now! Think of how much this saves you in spoilage and
inventory purchasing!
- Cheaper: Our favorite part is the money you will
save! Because our flowers are handled by only us, instead of the
countless markups that occur from repeated reselling through the Miami
floral distribution complex, we are able to pass along the savings to
you. Of course, each different flower will bring a different
savings level. However, you can save as much as 55% on your
purchase price by using our service!
Let's face
it, flowers are our business and your flowers are money. When you
have to throw away inventory due to spoilage, you are throwing money in
the trash. Our service will save you potentially thousands of
dollars every year by significantly reducing spoilage. –what are you
waiting for? Sign up now and take advantage of this great
service. You'll be glad you did. I guarantee it!
We look
forward to doing business with you,
Bobby Johnson,
President
Direct Flower Importers,
Inc.
|
|
|
